From Idea to Launch
Guides, walkthroughs, and videos on the B5 process, pricing, product thinking, and shipping software — written for founders, not engineers.
The founder's guide to the B5 process
What actually happens at each stage, what you'll be asked to decide, and how to get the most out of every sign-off gate — with zero technical background.
See how all five gated stages take a product from its first idea through launch and beyond.
Turn an early idea into a clear Product Requirements Document through a guided conversation.
Shape the approved requirements into a technical design and a clickable product prototype.
Review the delivery timeline, cost estimate, and scope before committing to the build.
Follow delivery from approved scope through implementation, testing, and release readiness.
Launch, monitor, operate, and improve the product after the initial build is complete.
Reading is good. Building is better.
The fastest way to understand the B5 process is to run through stage one with your own idea.
Let us Brainstorm your idea →